{"id":3868,"date":"2017-08-03T15:06:27","date_gmt":"2017-08-03T15:06:27","guid":{"rendered":"http:\/\/blnebeuk.serveur04.com\/blog\/?p=3868"},"modified":"2017-08-03T16:57:09","modified_gmt":"2017-08-03T16:57:09","slug":"womens-sports-bet","status":"publish","type":"post","link":"https:\/\/www.netbet.co.uk\/blog\/2017\/08\/03\/womens-sports-bet\/","title":{"rendered":"Women\u2019s Sports? You Bet!"},"content":{"rendered":"
<\/div>

\"\"
\nIf we\u2019ve learnt anything this year it\u2019s that women\u2019s sports are on the up.<\/p>\n

As participation in various sports grows, the woman\u2019s game is becoming more popular and commercial by the day, boosting its gambling attraction.<\/p>\n

And you don\u2019t have to look far\u00a0for the evidence. The women\u2019s cricket World Cup Final at Lord\u2019s in July was a sell-out with all 26,500 tickets snapped up, and the England girls’ victory\u00a0over\u00a0hotly fancied\u00a0India will only boost the game’s attraction to sponsors.<\/p>\n

It just goes to show how times have changed – in 1975 when the first men\u2019s World Cup Final was held at Lord\u2019s, women weren\u2019t even allowed to play on the game’s hallowed ground\u00a0and\u00a0\u201cone of the last bastions of male superiority\u201d\u00a0according to Clare Connor, director of\u00a0England women\u2019s cricket and a former England captain.<\/p>\n

There\u2019s still a long way to go,\u00a0with just over 10 percent of televised sports coverage dedicated to women\u2019s sports, even less than a decade ago, despite growing attraction from fans of the games, but\u00a0this is set to change with\u00a0the FA, the Rugby Football Union and England and Wales Cricket Board spending more on the women\u2019s game.<\/p>\n

Tonight could mark a breakthrough with Channel 4 expecting record viewing figures when England’s female footballers take on hosts the Netherlands in the Euro 2017 semi-finals following the 3.3 million audience\u00a0– the largest ever for the women’s game – who watched the Lionesses beat France in the quarter final last Sunday.<\/p>\n

“It’s been a unique summer for women’s sport,” said Kelly Simmons, director of the national game and women’s football at the FA. “There are still a lot of people out there who haven’t seen top level women’s football, then they tune in … and are perhaps surprised by the level of the game and how strong and fit and quick those players are.”<\/p>\n

And if England win tonight’s game, which is also on BBC Radio 5,\u00a0to make it to the final,\u00a0it\u2019s sure to boost the sport’s commercial – and gambling – potential.<\/p>\n

Wayne Rooney helped support the cause this week when he tweeted his congrats to the England women\u2019s football team after they beat France, adding to media coverage and\u00a0drawing the attention of his 15 million\u00a0twitter followers\u00a0to the women\u2019s game.<\/p>\n

Even some of the more negative,\u00a0sexist coverage can boost attention to\u00a0women\u2019s sports.<\/p>\n

Just this week, ahead of the Women\u2019s Open at Kingsbarns, the LPGA (Ladies Professional Golf Association) made headlines after it introduced a new dress code prohibiting women golfers from wearing leggings, short skirts or sporting tops with \u201cplunging necklines\u201d and\u00a0drew criticism from\u00a0British number one\u00a0– and\u00a0ranked number 25 in the world –\u00a0Charley Hull.<\/p>\n

“I don’t wear any of them, so it doesn’t really affect me,” she said on her BBC Sport column. \u201cBut I think it’s a shame, as many people label golf old-fashioned and we need to move away from that. Golf needs to be more original and athletic.\u00a0If you look at most golfers, I don’t think they look that good. If the clothes were cool, more people would play and watch it,” the 21-year added.<\/p>\n

But as they say, all\u00a0news is\u00a0good news, so perhaps even sexist media coverage is beneficial – after all, it gets people talking – men included – and boosts interest in the women\u2019s game.<\/p>\n

It\u2019s set to be an action-packed week for the girls, starting today, as UK double Olympic sailing gold medallist Sarah Ayton takes the saddle in front of 25,000 people at the Glorious Goodwood festival.<\/p>\n

With the Euros, the Golf Open and Goodwood in the line-up, the women\u2019s game is most definitely on the\u00a0up\u2026\u00a0and all bets are on!<\/p>\n

The odds on England to beat the Netherlands this evening and make it to the final of Euro 2017 are 13\/10<\/a>. So what are you waiting for? Get behind the Lionesses and cheer them home!<\/p>\n

Words by Georgina Barnard<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

If we\u2019ve learnt anything this year it\u2019s that women\u2019s sports are on the up. As participation in various sports grows, the woman\u2019s game is becoming more popular and commercial by the day, boosting its gambling attraction. And you don\u2019t have to look far\u00a0for the evidence. The women\u2019s cricket World Cup Final at Lord\u2019s in July […]<\/p>\n","protected":false},"author":2,"featured_media":3870,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[3],"tags":[88,1190,1189,447,316,1188],"class_list":["post-3868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-football","tag-england","tag-gender-pay","tag-ladies","tag-money","tag-sports","tag-women"],"acf":[],"yoast_head":"\nWomen\u2019s Sports? You Bet! 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